Wall Street’s Growth Over TV’s Profits Mentality
Fracking, the technique to ex-tract oil and gas from rocks, has made the U.S. the world’s largest producer of natural gas, as well as an oil powerhouse that, according to (…)
TV Changes Are In the Air, But TV On the Air Is Still Hugely Popular
In his latest book about advertising, Frenemies, American media critic Ken Auletta stated that “mass audience is rare.” This could well be the case in the U.S., but it is (…)
Views from the Top on the Role of Publishing in the TV Animation Biz
To get international producers’ perspectives on the role of publishing in the children’s TV business, VideoAge contacted animation companies in Canada, Germany, and Italy.
VideoAge spoke with Kristin Lecour, vice president, (…)
Rosario Ponzio: Beating the Drums in Italy While Beating the Odds in L.A.
Rosario Ponzio epitomizes the golden era of Italian television — the period between 1979 and 1989 when Silvio Berlusconi’s private TV channels dominated the Italian and international markets and when (…)
October 2018
It’s no longer enough for commercials to just bring money to linear television, they also have to be clever and memorable enough to bring TV outlets repeated viewership.
