Hollywood’s Star Power Still
Attracts International Buyers
All in all, an estimated 750 international buyers gathered at this year’s L.A. Screenings — a far cry from the over 1,500 recorded at Screenings held prior to the pandemic, (…)
Luxury Brands Should
Favor TV Advertising
Summer is here, but for most media executives in the northern hemisphere the memory of spring still lingers on due to the sheer weight of the spring editions of consumer (…)
Foreign Media Ownership In
The U.S. May Be Possible
From the very start, the United States has always been concerned with national security. Indeed, on May 13, 1798, James Madison, the architect of the First Amendment (i.e., freedom of (…)
June-July 2025
Happy talk shows, temps measured in Celsius, football (soccer) coverage, and a desire to make money are useful ingredients to revive U.S. broadcast television.
A Recycled TV Season Rules
In the U.S. Broadcast Schedule
Go back just five years and there were 56 pilots picked for the U.S. TV season, all hoping to become U.S. hits locally, before turning into hits globally, which many (…)
Mediaverse Explained By
a Legacy Media Executive
Giovanni A. Pedde, author of Mediaverse — The Rise of Decentralized Media, is an experienced media executive with a unique insider’s perspective. After working as an entertainment lawyer in New York (…)
NATPE To Revitalize
CEE Content Market
There are some new developments in the works for NATPE Budapest, considered the premier TV trade show for the Central and Eastern European (CEE) market. This year, most of the screenings (…)
