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Road to the 2021-2022 U.S. TV Season

A quick glance at the pilots that have already been commissioned for the 2021-2022 season is enough to show that the Development departments at both the networks and production companies (…)

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By |March 4th, 2021|Categories: WaterCooler|0 Comments

Added Monetization for Content Libraries

An old formula has been revitalized in order to create a new type of revenue stream available to producers and distributors. The old formula was called “Product Placement,” while the (…)

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By |March 1st, 2021|Categories: WaterCooler|0 Comments

COVID-free NY-to-Rome Flights Lack Logic and Safety

Between requests for obsolete forms, unclear instructions from both the Italian Ministries of Health and Foreign Affairs’ websites, and out-of-date information on the Alitalia and (partner) Delta websites, traveling by (…)

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By |February 25th, 2021|Categories: WaterCooler|0 Comments

Cinema and TV’s Revolving Roles

Years ago, television provided the elements that made evident how different it was from the cinema. Television was to be enjoyed with the family, in the living room, with the (…)

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By |February 22nd, 2021|Categories: WaterCooler|0 Comments

Social Media’s Missing Responsibility Link

These days, before buying or consuming food or drinks, many consumers first check out an item’s origin, its wholesomeness, how safe it is, what the ingredients are, if it has (…)

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By |February 18th, 2021|Categories: WaterCooler|0 Comments

Yellow is Now Red Hot: Yellow is The New Black

By Enzo Chiarullo

At the beginning of the last century, research carried out in New York City showed that, of all colors, the one that is most recognizable by the human (…)

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By |February 15th, 2021|Categories: WaterCooler|0 Comments

The “New” Localism of Bookstore Chains: A Path For TV Stations to Win Over Streamers?

Recently, James Daunt, the new CEO of the Barnes & Noble bookstore chain (the fifth person to hold this position since 2013), launched an “innovative” initiative for his 600 stores: (…)

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By |February 11th, 2021|Categories: WaterCooler|0 Comments

Winter TCA Tour Declares 2020 “Crappy”

Like a drunk staggering home at 3 a.m., the current Television Critics Association (TCA) Winter Press Tour (one of the U.S. association’s two annual events) is wending its stop-and-go way (…)

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By |February 8th, 2021|Categories: WaterCooler|0 Comments

Canal 9 In A Tango Dispute

In November it was reported that Argentine broadcaster Canal 9 had been sold to Grupo Octubre, which is led by trade unionist and businessman Víctor Santamaría (who’s close to Argentine (…)

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By |February 4th, 2021|Categories: WaterCooler|0 Comments

The Challenges Facing MIP-TV

Whether we like it or not, MIP-TV in all its virtual charm — will take place April 12-16.

As usual, the market’s organizers are putting together a program and a (…)

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By |February 1st, 2021|Categories: WaterCooler|0 Comments