April 2023

Before analytics there were other methods for gauging viewers’ interest in TV shows, the most common being ratings. But the frontrunner was “Flush Ratings,” which was followed by qualitative methods, otherwise known as “Appreciation Indices.”


By |April 3rd, 2023|Categories: My2Cents|Tags: |0 Comments

January 2023

To solve the streaming SVoD woes, C-suite honchos should apply a journalistic trait when hiring their operation executives: Find those who don’t know anything.


By |January 15th, 2023|Categories: My2Cents|Tags: |0 Comments

December 2022

In the past, those seeking out U.S. TV station managers at trade shows needed only to follow their TV engineers through the aisles. Today, chief technology officers have replaced the engineers, but this opportunity is gone.


By |November 28th, 2022|Categories: My2Cents|Tags: |0 Comments

November 2022

The fact that history repeats itself is noted in many an expression, including “Everything is cyclical,” “Looking back epitomizes modernity,” and even “Back to the future.” But is anyone listening?


By |November 7th, 2022|Categories: My2Cents|Tags: |0 Comments

October 2022

We live in a world in which shades of gray no longer exist. These days, everything is black or white. And television is not exempt from this. Actually, television personifies and amplifies this polarization.


By |October 6th, 2022|Categories: My2Cents|Tags: |0 Comments

September 2022

The entertainment industry is going through an unprecedented era of transition, with new-school executives who find hard to deal with the daily innovations. But exceptions are starting to emerge in the form of executives who are embracing the past.


By |September 2nd, 2022|Categories: My2Cents|Tags: |0 Comments

June 2022

Elevating digital technology to a philosophy is a stretch, but European intellectuals are eager to jump into it just to prove that they are intellectuals, after all.


By |June 16th, 2022|Categories: My2Cents|Tags: |0 Comments

May 2022

To make new U.S. broadcast TV series valuable to streaming services, it would be wise for the studios to fully license them internationally first, instead of immediately folding them into their international subscription services.


By |May 10th, 2022|Categories: My2Cents|Tags: |0 Comments

March-April 2022

Who would have thought that in 2022 the film-TV industry’s most frequently heard whine would be: “I wanna go to an in-person market?” Just three years ago the cry was: “Who needs so many markets?”


By |March 25th, 2022|Categories: My2Cents|Tags: |0 Comments

January 2022

Streamers could take advantage of studios’ experience, while studios try to replicate streamers’ experiences, but neglect their own.


By |January 9th, 2022|Categories: My2Cents|Tags: |0 Comments