Before analytics there were other methods for gauging viewers’ interest in TV shows, the most common being ratings. But the frontrunner was “Flush Ratings,” which was followed by qualitative methods, otherwise known as “Appreciation Indices.”
To solve the streaming SVoD woes, C-suite honchos should apply a journalistic trait when hiring their operation executives: Find those who don’t know anything.
In the past, those seeking out U.S. TV station managers at trade shows needed only to follow their TV engineers through the aisles. Today, chief technology officers have replaced the engineers, but this opportunity is gone.
The fact that history repeats itself is noted in many an expression, including “Everything is cyclical,” “Looking back epitomizes modernity,” and even “Back to the future.” But is anyone listening?
We live in a world in which shades of gray no longer exist. These days, everything is black or white. And television is not exempt from this. Actually, television personifies and amplifies this polarization.
The entertainment industry is going through an unprecedented era of transition, with new-school executives who find hard to deal with the daily innovations. But exceptions are starting to emerge in the form of executives who are embracing the past.
Who would have thought that in 2022 the film-TV industry’s most frequently heard whine would be: “I wanna go to an in-person market?” Just three years ago the cry was: “Who needs so many markets?”
Streamers could take advantage of studios’ experience, while studios try to replicate streamers’ experiences, but neglect their own.
