November 2018

First it was radio that was declared harmful to society (to children in particular). Then it was television that was blamed for mesmerizing kids (remember the term ‘idiot box’?).


By |November 4th, 2018|Categories: My2Cents|Tags: |0 Comments

October 2018

It’s no longer enough for commercials to just bring money to linear television, they also have to be clever and memorable enough to bring TV outlets repeated viewership.


By |October 7th, 2018|Categories: My2Cents|Tags: |0 Comments

September 2018

My good friend, the late Norman Horowitz (1932- 2015), used to call me twice a week to tell me the same thing over and over: “No one knows anything!” Perhaps, quoting American screenwriter William Goldman who wrote, “nobody known anything” in his 1983 book, “Adventures in The Screen Trade.” Horowitz called himself a negativist (although he was really more of a contrarian), but he was a humorous one.


By |August 24th, 2018|Categories: My2Cents|Tags: |0 Comments

June/July 2018

A dozen new gender categories will wreak havoc on audience research firms since they soon won’t be permitted to use the “binary” categories: male or female.


By |June 8th, 2018|Categories: My2Cents|Tags: |0 Comments

May 2018

Today, the corporate world tends to forget history in order to free itself from restrictions resulting from past experiences. A direct consequence, however, is that when a new crop of executives enters the workplace, they have no historical references at all.


By |May 7th, 2018|Categories: My2Cents|Tags: |0 Comments

April 2018

Could the BBC news culture, which thrives in the U.K.,be transferred to the U.S.? Americans seem to have a better system in place to deal with international requests.


By |March 28th, 2018|Categories: My2Cents|Tags: |0 Comments

January 2018

Court TV is good at using common sense for its rulings, but to really apply common sense, a Ministry of Common Sense should be established at government levels.


By |January 9th, 2018|Categories: My2Cents|Tags: |0 Comments

December 2017

What’s this obsession with getting attendance figures after markets? It’s the business of buying and selling content that really counts — not the fact that 13,900 people were there, instead of the necessary 8,000. Because, as the saying goes, two is company; three’s a crowd.


By |November 13th, 2017|Categories: My2Cents|Tags: |0 Comments

October 2017

This is an official request for the establishment of a “clearing house” for organizers of international film and TV trade shows. The United Nations is famous for establishing clearing houses to coordinate various world events and the entertainment industry should do the same to avoid staging 20 trade events for 84 market days in three months.


By |October 7th, 2017|Categories: My2Cents|Tags: |0 Comments

June 2017

We all know the importance and impact of TV commercials on consumers, society and the economy. Then, why doesn’t the media critique them as it does movies, TV shows and even restaurants?


By |June 13th, 2017|Categories: My2Cents|Tags: |0 Comments