What’s this obsession with getting attendance figures after markets? It’s the business of buying and selling content that really counts — not the fact that 13,900 people were there, instead of the necessary 8,000. Because, as the saying goes, two is company; three’s a crowd.
This is an official request for the establishment of a “clearing house” for organizers of international film and TV trade shows. The United Nations is famous for establishing clearing houses to coordinate various world events and the entertainment industry should do the same to avoid staging 20 trade events for 84 market days in three months.
Perhaps my old age is starting to interfere with me, but I’m wondering what’s so special about the good ol’ days. Were video cassettes better than today’s streaming promos? Were sales trips more enjoyable with operator-assisted international sales calls? Yes, air travel was more civilized, but is that all?