My2Cents

/My2Cents

June/July 2019

Six pieces of advice for modern TV executives, which were moved from the temporal lobe of my brain to the frontal lobe in order to be dispensed at zero cost.

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By |June 15th, 2019|Categories: My2Cents|Tags: |0 Comments

May 2019

With 5G technology, the competition between superpowers moved from outer space to cyberspace. But like the U.S.-Russia Cold War, the world should, once again, embrace the U.S. over China during its technological “putsch.”

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By |May 8th, 2019|Categories: My2Cents|Tags: |0 Comments

April 2019

The fact that I have been able to attend 40 MIP-TVs is a reason to be pitied, not celebrated. As member of the “press,” I would probably be more appreciated if I were to head to the laundry room to “press” some shirts rather than poking around asking questions for stories that are going to be published.

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By |March 31st, 2019|Categories: My2Cents|Tags: |0 Comments

January 2019

In addition to serving food, restaurants also serve to measure the stature of entertainment executives. Restaurateurs are the first to recognize the execs’ positions and the first to acknowledge their power. Restaurant tables are the dining equivalent of corner offices with views of the park.

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By |January 15th, 2019|Categories: My2Cents|Tags: |0 Comments

December 2018

CEOs could be visionaries if only Wall Street would let them risk failure. Right now, the Street rewards failure, but not visionaries. Vision is not just recognizing opportunities, though.

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By |November 27th, 2018|Categories: My2Cents|Tags: |0 Comments

November 2018

First it was radio that was declared harmful to society (to children in particular). Then it was television that was blamed for mesmerizing kids (remember the term ‘idiot box’?).

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By |November 4th, 2018|Categories: My2Cents|Tags: |0 Comments

October 2018

It’s no longer enough for commercials to just bring money to linear television, they also have to be clever and memorable enough to bring TV outlets repeated viewership.

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By |October 7th, 2018|Categories: My2Cents|Tags: |0 Comments

September 2018

My good friend, the late Norman Horowitz (1932- 2015), used to call me twice a week to tell me the same thing over and over: “No one knows anything!” Perhaps, quoting American screenwriter William Goldman who wrote, “nobody known anything” in his 1983 book, “Adventures in The Screen Trade.” Horowitz called himself a negativist (although he was really more of a contrarian), but he was a humorous one.

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By |August 24th, 2018|Categories: My2Cents|Tags: |0 Comments

June/July 2018

A dozen new gender categories will wreak havoc on audience research firms since they soon won’t be permitted to use the “binary” categories: male or female.

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By |June 8th, 2018|Categories: My2Cents|Tags: |0 Comments

May 2018

Today, the corporate world tends to forget history in order to free itself from restrictions resulting from past experiences. A direct consequence, however, is that when a new crop of executives enters the workplace, they have no historical references at all.

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By |May 7th, 2018|Categories: My2Cents|Tags: |0 Comments