It’s no longer enough for commercials to just bring money to linear television, they also have to be clever and memorable enough to bring TV outlets repeated viewership.
My good friend, the late Norman Horowitz (1932- 2015), used to call me twice a week to tell me the same thing over and over: “No one knows anything!” Perhaps, quoting American screenwriter William Goldman who wrote, “nobody known anything” in his 1983 book, “Adventures in The Screen Trade.” Horowitz called himself a negativist (although he was really more of a contrarian), but he was a humorous one.
What’s this obsession with getting attendance figures after markets? It’s the business of buying and selling content that really counts — not the fact that 13,900 people were there, instead of the necessary 8,000. Because, as the saying goes, two is company; three’s a crowd.
This is an official request for the establishment of a “clearing house” for organizers of international film and TV trade shows. The United Nations is famous for establishing clearing houses to coordinate various world events and the entertainment industry should do the same to avoid staging 20 trade events for 84 market days in three months.