My2Cents

/My2Cents

April 2017

Building on the successful and innovating formula of MIP Cancun, advice for similar, smaller TV markets and for small indie companies attending larger markets.

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By |March 24th, 2017|Categories: My2Cents|Tags: |0 Comments

January 2017

Divisiveness and polarization have been around for centuries and they are the root causes of wars. Today, the Internet accelerates these, but traditional media is where all of the memes have originated

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By |January 10th, 2017|Categories: My2Cents|Tags: |0 Comments

November 2016

Norman Horowitz Syndrome: A social and business condition that is beneficial to all concerned, but its value is not yet fully appreciated.

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By |November 9th, 2016|Categories: My2Cents|Tags: |1 Comment

October 2016

MIPCOM is great because average people like me can mingle with great talents, and the fact that we’re able to recognize this, makes me and people like me somewhat “great.”

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By |October 6th, 2016|Categories: My2Cents|Tags: |0 Comments

June 2016

Elegance is defined as something that is unnoticeable, but as an amateur social historian, I tend to notice the unnoticeable — especially the trivial aspects of the TV distribution business.
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By |June 22nd, 2016|Categories: My2Cents|Tags: |0 Comments

May 2016

Perhaps my old age is starting to interfere with me, but I’m wondering what’s so special about the good ol’ days. Were video cassettes better than today’s streaming promos? Were sales trips more enjoyable with operator-assisted international sales calls? Yes, air travel was more civilized, but is that all?

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By |May 8th, 2016|Categories: My2Cents|Tags: |1 Comment

April 2016

Pity program buyers for whom split personalities are a job requirement. Fortunately, this critic doesn’t have to deal with audience tastes, but can just appreciate the production value of shows. It wasn’t an easy task at first, but time served as a teacher.

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By |March 28th, 2016|Categories: My2Cents|Tags: |0 Comments

February-March 2016

Now we know with mathematical accuracy that the life of FTA TV will last at least another 20 years. The probability is only 50 percent, but it’s definitely better than the imminent doomsday predictions of the naysayers.

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By |February 19th, 2016|Categories: My2Cents|Tags: |0 Comments

January 2016

Comparing the retention level of print versus online, print wins overwhelmingly, and authoritative academics confirm it. I’m wondering if advertising follows the same pattern. (…)

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By |January 15th, 2016|Categories: My2Cents|Tags: |0 Comments

November-December 2015

Hold off on that obit for now. The death of cable-TV was declared prematurely. The patient is still healthy, with only minor ailments that any savvy expert can solve by applying the cure suggested below. (…)

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By |November 21st, 2015|Categories: My2Cents|Tags: |0 Comments