Building on the successful and innovating formula of MIP Cancun, advice for similar, smaller TV markets and for small indie companies attending larger markets.
Perhaps my old age is starting to interfere with me, but I’m wondering what’s so special about the good ol’ days. Were video cassettes better than today’s streaming promos? Were sales trips more enjoyable with operator-assisted international sales calls? Yes, air travel was more civilized, but is that all?