January 2016

Comparing the retention level of print versus online, print wins overwhelmingly, and authoritative academics confirm it. I’m wondering if advertising follows the same pattern. (…)

By |January 15th, 2016|Categories: My2Cents|Tags: |0 Comments

November-December 2015

Hold off on that obit for now. The death of cable-TV was declared prematurely. The patient is still healthy, with only minor ailments that any savvy expert can solve by applying the cure suggested below. (…)

By |November 21st, 2015|Categories: My2Cents|Tags: |0 Comments

October 2015

Suspense and surprise in movies and TV shows are now also controlled by MBAs, since it has been found that those two creative elements are a function of information economics and, therefore are, mathematical problems. (…)

By |September 2nd, 2015|Categories: My2Cents|Tags: |0 Comments