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Can the Logic of Analytics Be Applied to TV Ads?

If analytics ruined the game of baseball, as a new book by sports reporter Scott Miller, Skipper: Why Baseball Managers Matter and Always Will, tried to demonstrate, could analytics also (…)

By |August 14th, 2025|Categories: WaterCooler|0 Comments

The Fun Side of Dull Meetings

Recently, when VideoAge learned that, way back in 2019, execs at Microsoft Japan mandated that no meetings could go longer than 30 minutes, our editors immediately sent out a survey (…)

By |August 11th, 2025|Categories: WaterCooler|0 Comments

‘I Love Lucy’ and ‘VideoAge’

In the Mip Africa Issue, VideoAge‘s readers will find a book review about a subject that holds special meaning for this TV trade publication. The review is of the new (…)

By |August 7th, 2025|Categories: WaterCooler|0 Comments

The “Right” Message to CPB is Wrong

The message from the political right to the Corporation for Public Broadcasting (CPB), the umbrella organization that partially funds the U.S. National Public Radio (NPR) and the U.S. Public Broadcasting (…)

By |August 4th, 2025|Categories: WaterCooler|0 Comments

NAB’s View of Foreign U.S. TV Ownership

According to the Washington, D.C.-based National Association of Broadcasters (NAB), the U.S. Federal Communications Commission (FCC) should take no action in regard to a proposal examining whether to expand foreign (…)

By |July 31st, 2025|Categories: WaterCooler|0 Comments

The Future of Print Media Revealed

The future of print media can be imagined as a breakfast shared by two people at a diner. One is leafing through a print edition of a publication. The other (…)

By |July 28th, 2025|Categories: WaterCooler|0 Comments

The MIPCOM Frenzy

In the middle of July, when many executives in the northern hemisphere are most likely in the midst of their summer vacations, and those in the southern portion are planning (…)

By |July 24th, 2025|Categories: WaterCooler|0 Comments

Not Lost in Translation

By Dom Serafini

A new book, Speaking in Tongues, analyzes authors who prefer writing in other languages than their native tongues. This phenomenon is more prominent among non-English writers than English-speaking (…)

By |July 21st, 2025|Categories: WaterCooler|0 Comments

What to Call Americans

According to Greg Grandin, author of the new book America, America, U.S. President Donald Trump “assumed that the name ‘America’ belongs solely to the United States.” That’s why he renamed (…)

By |July 17th, 2025|Categories: WaterCooler|0 Comments

A New Book, Rocky Marciano, And a Party

The fifth volume of I Messaggeri d’Abruzzo nel Mondo (Abruzzo’s Messengers Around the World) by VideoAge‘s Editor-in-Chief Dom Serafini is sponsored by TLN, an Italian and Spanish TV network in (…)

By |June 30th, 2025|Categories: WaterCooler|0 Comments