Anticipating New Trends: U.S. TV Will Be More Diversified
In a highly competitive U.S. television marketplace, what does it take to be the best? At the recent Television Critics Press Tour, each of the U.S. network presidents talked about (…)
LATAM TV: Restricción para empresas
¿Cómo encarar la inversión en marketing, en dónde enfocarla en este 2017? ¿Los presupuestos para el año nuevo han aumentado o están en baja? ¿En qué difieren respecto a las (…)
Is Trumpism Good For The TV Biz? Opinions Vary
It looks as though the American and most of the international media is up in arms about the upcoming Donald J. Trump presidency. It was certainly not expected, even though (…)
Football’s economics: Asia’s interest in Western teams, games and Western shortfalls
Football (or soccer, as it’s called in North America) is famous for being one of the least efficient sectors of the sports/ entertainment industry. Recent investment, however, has led to (…)
U.K. Groups Now Go To NATPE For Latin, European TV Business
NATPE has been a familiar fixture on the TV distribution calendar for 37 years, but the TV industry has changed, and so has the event. Originally designed to serve the (…)
At ATF Sales Grow To Asian TV Outlets
The Latin American presence in Singapore for the Asia TV Forum (ATF) international market is impressive, as usual — not so much for the number of exhibiting companies, but for (…)
The Biggest TV Content Show On Earth Delivered Its Promise
At the recently concluded MIPCOM, which took place in the traditional Cannes setting from October 15-20, all major U.S. studios were in full force. In particular, CBS, Disney, NBCUni and (…)
Sub-Saharan TV: A $1 Billion Program Import Marketplace
Discop Johannesburg is now entering its fifth year. The event, to be held in its usual venue, the Sandton Convention Center, is expecting 250 exhibition companies eager to enter or (…)
E & O Insurance: If Unnecessary, It’s Highly Demanded
To sell content, especially to the U.S. and Canada, producers need Errors and Omissions (E&O) insurance to protect buyers if anyone claims any infringement. The insurance covers every aspect of (…)
London Calling on Marketing Teams For Planning A, B & C
Of the 156 U.K.-based companies exhibiting at MIPCOM, 122 are from London and, except for brief pauses for Brexit, they have been busy preparing for MIPCOM since June. The bulk (…)