Perhaps my old age is starting to interfere with me, but I’m wondering what’s so special about the good ol’ days. Were video cassettes better than today’s streaming promos? Were sales trips more enjoyable with operator-assisted international sales calls? Yes, air travel was more civilized, but is that all?
Pity program buyers for whom split personalities are a job requirement. Fortunately, this critic doesn’t have to deal with audience tastes, but can just appreciate the production value of shows. It wasn’t an easy task at first, but time served as a teacher.
Now we know with mathematical accuracy that the life of FTA TV will last at least another 20 years. The probability is only 50 percent, but it’s definitely better than the imminent doomsday predictions of the naysayers.
Comparing the retention level of print versus online, print wins overwhelmingly, and authoritative academics confirm it. I’m wondering if advertising follows the same pattern. (…)
Hold off on that obit for now. The death of cable-TV was declared prematurely. The patient is still healthy, with only minor ailments that any savvy expert can solve by applying the cure suggested below. (…)
Suspense and surprise in movies and TV shows are now also controlled by MBAs, since it has been found that those two creative elements are a function of information economics and, therefore are, mathematical problems. (…)
