September 2018
My good friend, the late Norman Horowitz (1932- 2015), used to call me twice a week to tell me the same thing over and over: “No one knows anything!” Perhaps, quoting (…)
June/July 2018
A dozen new gender categories will wreak havoc on audience research firms since they soon won’t be permitted to use the “binary” categories: male or female.
May 2018
Today, the corporate world tends to forget history in order to free itself from restrictions resulting from past experiences. A direct consequence, however, is that when a new crop of (…)
December 2017
What’s this obsession with getting attendance figures after markets? It’s the business of buying and selling content that really counts — not the fact that 13,900 people were there, instead (…)
October 2017
This is an official request for the establishment of a “clearing house” for organizers of international film and TV trade shows. The United Nations is famous for establishing clearing houses (…)
June 2017
We all know the importance and impact of TV commercials on consumers, society and the economy. Then, why doesn’t the media critique them as it does movies, TV shows and (…)
April 2017
Building on the successful and innovating formula of MIP Cancun, advice for similar, smaller TV markets and for small indie companies attending larger markets.