In 1964, Max Gusberti’s Issues Were Residuals, Pricing RAI TV Programs
In the early 1960s, when Massimiliano (Max) Gusberti was hired by Italy’s state broadcaster, RAI, to run its nascent international program sales division, then called SACIS (which became RaiTrade and (…)
ATF Big on Trends, Seminars. Market Has Hopes
The 16th edition of the Asia TV Forum will take place December 2-4, with a pre-market conference on the first. About 4,500 are expected to attend from 60 (…)
RAI’s Prix Italia to Air VideoAge’s “TV in 2030”
Prix Italia will preview VideoAge’s “The Future of TV in 2030,” for those who will not be at MIPCOM this October 5-8 to get the Issue (and those who can’t (…)
October 2015
Suspense and surprise in movies and TV shows are now also controlled by MBAs, since it has been found that those two creative elements are a function of information economics (…)
Cool Screenings, Hot Series, Warm Blankets
As usual, the major U.S. studios will be staging L.A. Screenings encores at MIPCOM, following their 10-day run in Los Angeles last May and their recently concluded on-the-road international screening (…)
The Future of Television Revealed In Ten Steps
The future is coming like a German Panzer, but for some strange reason, few seem ready for it or ready to evolve with it. Indeed, no one can prevent it, (…)
Turkey: Report From A Television Market That’s Cooking Up A Storm
Turkish Airlines now has chefs onboard and Turkish airwaves are basking in newfound ratings gold. While many international TV territories cry poverty, Turkey is showing its prosperity, and MIPCOM’s Country (…)
Hoping For Summer Hits, U.S. TV Got Heat, Sweat
It’s been a tough summer for TV in the U.S. First off, the big media groups saw their shares fall, sometimes dramatically, as reported earlier by VideoAge.
And ratings, (…)