Advertising Going Immersive
After recently confronting “Attack Ads” in these digital pages, VideoAge is now looking at “Immersive Marketing,” which is closely associated with the XR (Extended Reality) market.
The “Attack Ads” practice started (…)
After recently confronting “Attack Ads” in these digital pages, VideoAge is now looking at “Immersive Marketing,” which is closely associated with the XR (Extended Reality) market.
The “Attack Ads” practice started (…)
CosmoBlue Media has partnered with Oh! Jazz, a global platform for jazz lovers, for distribution in Canada. The platform features over 1,300 artists and performances from iconic venues in Tokyo, Madrid, São (…)
First the good news for the media: The New York Times won a libel retrial against Sarah Palin. The former Alaska governor sued the NYT in federal court claiming that the paper defamed her (…)
NATPE Budapest has unveiled the recipients of the inaugural NATPE Honors Europe, a new celebration recognizing visionaries in the CEE media industry, set to take place on June 23, 2025, (…)
Banijay Productions Germany has secured a new commission for Sky Deutschland, Rudi Völler – The Documentary, set to launch exclusively on Sky and streaming service WOW this fall.
The Sky original (…)
The Banff World Media Festival has announced that Kevin Johnson, chief executive officer, GroupM Canada and president of WPP in Canada, and Music supervisor Nora Felder have joined its Board (…)
The story is that, apparently, original movies flop at the box office and thrive on streaming, especially on the Amazon Prime Video and Apple+ platforms.
Critics have for years decried Hollywood’s (…)
Turkey’s Calinos Entertainment has secured the sale of police drama series “Alert Squad” to Japan.
Alert Squad, produced by Canada’s Pixcom, follows a Missing Persons Unit as they race against time (…)
New York-based Canela Media has launched Club Canela, a fully integrated in-app streaming rewards program.
Registered Canela.TV viewers can participate in branded challenges, curated content collections, customized rewards, links to ecommerce platforms (…)
In Hollywood, the Vanity Fair‘s after Oscar parties are well known and the 300 or so invitations for the monthly publication’s events at the Wallis Annenberg Center for the Performing (…)