Abu Dhabi’s twofour54 has taken a stake in cross-platform gaming start-up, Unnyhog. Unnyhog recently developed UnnyWorld, a massive multiplayer online game based in a fantasy world. Mobile gaming is big in the Middle East, a region with over 530 million smartphone users: According to a 2014 study commissioned by twofour54 and Strategy&, gaming is the fastest-growing media segment in the Middle East and is expected to nearly triple in size from $1.6 billion in 2014 to $4.4 billion by 2022. Maryam Al Mheiri, acting CEO of twofour54, commented: “We are witnessing a growing demand in the gaming sector due to increased online connectivity, smartphone penetration and availability of 3G and 4G technologies in emerging markets.” In addition to providing funding, twofour54 will help Unnyhog develop their business plans and will provide ongoing support and mentoring.

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