Game show format Who’s Who? created by Rose Bay Media and Noel Gay TV, and distributed by KABO International, has been acquired by SVT in Sweden. The format is scheduled to broadcast in prime time in spring 2016. Nordisk Film TV AB who is producing the Swedish version, has also acquired the format rights to the show for Denmark. Who’s Who? is also currently under option in France with Sony Pictures Television Production France (as Qui Est Qui?) and in the UK with Gogglebox Entertainment. The series challenges contestants while adding humor and suspense. Three contestants face six guests who are given a list of their genuine six occupations or hobbies. The three contestants then have to race against each other to work out who is who.