The second annual MipCancun, a regional summit for Latin American buyers, successfully wrapped at the JW Marriott hotel in the Mexican resort on November 20. Held from November 18-20, the event attracted 80 international distributors and 80 executives from Latin American TV channels, including the big players.
The program included seminar panels, masters level discussions and exclusive buyers screenings of three major new Latin American launches. The matchmaking portion of the summit offered one-on-one tailor-made meetings between Latin American buyers and international distributors.
The two-and-a-half day summit garnered positive reactions from those attendees VideoAge contacted: “Everyone I spoke to said the same thing: it was beautifully run, well organized. It seemed like just the right size event, both in terms of the amount of time allotted and number of attendees,” said Bruce Rabinowitz, RAICom sales executive for North and South America. This year’s market doubled in size: the 2014 summit brought nearly 40 buyers from 33 international sales companies.
However, one attendee reported that, even though it doubled its number of attendees from last year and it was more efficient, he worried that if next year, MipCancun grows larger, it could become inefficient.
Each appointment was 25 minutes, with five minutes to move from table to table, he said.
“The easy access to Cancun makes it much easier,” said Rabinowitz. The Cancun location is more convenient for sellers who are unable to make the journey to Cannes [MIPCOM] in October. It also helps create a more diverse representation of Latin American sellers, including those from Central America, Bolivia and Uruguay.
The close and small-scale environment was ideal for executives from smaller companies, said Rabinowitz, saying it was “the right combination of being intimate and effective.”
However, another participant worried that, since all buyers have their expenses paid, they don’t necessarily go there to buy. “It would show more commitment on their part if buyers were required to pay for something,” he commented.
On the other hand, Cesar Diaz of Miami’s 7A Media (pictured above while meeting with buyers) made good sales, including a Philippine novella to Peru.
Reed Midem, the Paris-based group that organizes MIP-Cancun, MIP-TV and MIPCOM, announced that the dates for next year’s summit have already been set: The third edition of the market will take place November 16-18, 2016.