WaterCooler

Working from home has become the norm for so many people these days, and TV acquisitions executives are no exception. Those of us who work for public service media organizations (…)

Asia TV Forum (ATF) market organizers just released a survey conducted with 130 TV content buyers across Asia to find out programming strategies during COVID-19 disruptions.

Around the world, television viewership (…)

Throughout a typical year U.S. TV network schedules and advertising coffers are populated by a slew of live awards shows. Indeed, in the U.S. alone, there are more than 30 (…)

I am a single person living alone in Los Angeles, California and I have been in isolation now for three plus weeks prior to it becoming mandatory. I am also (…)

Consider this: Up until recently, TV advertising rates kept going up and the number of spots increased despite drastic ratings drops. Today, the contrary is true: Advertising spots and rates (…)

A virtual market should mirror a live TV trade show. This is the basic premise with which it should be organized.

In order for a virtual MIP-TV to replicate — not (…)

On March 29, the Los Angeles Times ran a front cover story titled: “How COVID-19 changes landscape of TV pilot season.” It is a very timely and informative topic. In (…)

In order to have the best picture possible of the live trade show season —  which has been mostly rebooted this year — the industry is closely monitoring what will happen (…)

Since February, market organizers in Asia, Europe, and North America have cancelled or postponed some 500 trade shows and exhibitions in response to the coronavirus pandemic. For the TV sector, (…)

The printed March/April edition of VideoAge International will reach subscribers across the globe. In the meanwhile, readers can enjoy the Issue’s articles online through text, PDF, and audio versions.

This edition (…)