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When Sellers Become TV Buyers

By Leah Hochbaum Rosner

Television executives’ calendars are nearly overflowing with trade shows each year. MIPCOM, MIP-TV, SPORTELMonaco, the L.A. Screenings, NATPE and AFM, among others, have TV (…)

By |2007-08-15T12:26:16+00:00August 15th, 2007|Categories: WaterCooler|Comments Off on When Sellers Become TV Buyers

Can Broadcasters and Ad Men Live With Live Plus?

By Leah Hochbaum Rosner

TV ratings measurement has always been a hotly contested issue among broadcasters, many of whom have for years claimed that Nielsen Media Research misrepresented their (…)

By |2007-08-07T12:26:47+00:00August 7th, 2007|Categories: WaterCooler|Comments Off on Can Broadcasters and Ad Men Live With Live Plus?

Marenzi Returns to a Revitalized MGM

By Lucy Cohen Blatter

Last month, almost 10 years to the day he left MGM, international TV executive extraordinaire Gary Marenzi went back to the roaring company to (…)

By |2007-06-18T12:29:41+00:00June 18th, 2007|Categories: WaterCooler|Comments Off on Marenzi Returns to a Revitalized MGM

DISCOP Ride its Growth to Add a New Market

By Leah Hochbaum

More than 1,500 participants — a whopping 50 percent increase over last year’s numbers — will be in attendance at the upcoming DISCOP 2007 market, to (…)

By |2007-06-05T12:30:58+00:00June 5th, 2007|Categories: WaterCooler|Comments Off on DISCOP Ride its Growth to Add a New Market
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