Banijay Entertainment has signed a deal with Finland’s Rabbit Films to acquire the international rights to All Star Hide and Seek.
Created by Roni Bäck, the format originally launched on Finnish streamer Ruuti+ in 2024 with a second season debuting on the platform in October this year. The concept grew out of Bäck’s long-running YouTube hide-and-seek videos.
The format sees influencers and TV personalities hiding across real-world locations – from amusement parks to cultural landmarks – while the host deploys creative tactics to track them down. The 22-minute length episodes are designed for streaming audiences and culminate in a finale for a cash prize.
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