U.S.-based Hispanic MMA sports franchise Combate Global has partnered with production house EndemolShine Boomdog, part of Banijay Americas, and is transitioning its live television series from linear to all-digital distribution.
Combate Global’s move to YouTube and digital distribution comes after a six-year run on TelevisaUnivision’s broadcast television platform where, in 2023, it garnered a total of 1 billion television minutes viewed.
The new partnership with EndemolShine Boomdog will usher Combate Global back to Mexico, where it will produce the ‘Mexico vs. Argentina’ show, which will pit a group of five of the best, new Mexican MMA competitors against opponents from Argentina on August 28.
Since its inception, Combate Global has demonstrated a distinct appreciation for Mexican culture which is, in part, what attracted investment from Kate Del Castillo and Elisa Salinas. Prior to the COVID-19 pandemic, the company produced 22 live television events across six different markets in the country.
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