Orange Middle East and Africa (OMEA) and ReelShort, a vertical micro-drama platform operated by Crazy Maple Studio, have signed a multi-year partnership to distribute ReelShort’s content through Max it TV, the entertainment section of Orange’s Max it super app, across 17 markets in Africa and the Middle East.
The partnership will launch in a first wave of markets in 2026, followed by a progressive rollout across the remaining markets over the course of the multi-year agreement. Customers will be able to access ReelShort through Max it TV by purchasing a dedicated Orange mobile data bundle.
Max it TV aggregates content from leading local and international partners, including live sports, video entertainment and now ReelShort’s micro-dramas.
Across the 17 markets covered by the agreement, Orange serves more than 180 million mobile customers.
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