Global Agency hosted a special screening yesterday evening at the Olympia movie theater in Cannes to launch its new format The Greatest Duo.
Around 100 selected guests, including format buyers and media members, attended the international launch of the format, which combines music, reality and relationships in a fresh new competition.
Izzet Pinto, founder and CEO of Global Agency, said: “We always try to bring creativity not only to the content itself, but also to the way we introduce it to the international market. We believe The Greatest Duo is a truly unique format that explores relationships through music. For its international launch, we wanted to do something special and give buyers the opportunity to experience the format together on the big screen. Welcoming around 100 leading buyers from around the world at the Olympia Cinema was a wonderful way to begin its international journey.”
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