The Motion Picture Association and Chinese tech giant ByteDance have reached a Memorandum of Understanding aimed at establishing guardrails for generative AI video and image models to help protect intellectual property.
The agreement covers models, such as Seedance and Seedream, offered by TikTok, the TikTok USDS Joint Venture, CapCut and Dreamina, among others.
In February, after the MPA sent ByteDance a cease-and-desist letter concerning Seedream 5.0 Lite and Seedance 2.0, the parties began constructive discussions.
“Today’s agreement illustrates our belief that copyright is a cornerstone of the film and television industry – and reinforces our commitment to protect creative content,” said MPA chairman and CEO Charles Rivkin. “For the past several months, we have had constructive engagement with ByteDance to implement meaningful guardrails on Seedance and Seedream, and this MOU reflects our shared determination to continue our work together to further fortify those guardrails.”
“ByteDance respects the intellectual property rights that underpin creative industries around the world, and we believe responsible innovation in AI goes hand in hand with meaningful protections for rightsholders,” said John Rogovin, general counsel, ByteDance.
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