The Independent Film & Television Alliance (IFTA), producer of the American Film Market (November 10-15, 2026), is launching The AFM House, an expansion of the market and the new home of AFM’s Innovation Hub for 2026.
Located across from the Fairmont Century Plaza, The AFM House adds 15,000 square feet of indoor and outdoor space to the Market’s campus. The House will be located at The Pavilion at Century Park, 2000 Avenue of the Stars, with direct access from the Fairmont Century Plaza.
The centerpiece of The AFM House is the Innovation Hub, presented in collaboration with Cannes Next, the Marché du Film’s innovation program. Launched in 2025, this year’s Hub will feature AI startups, leading technology companies, and forward-looking programming.
The Cinemas Club, co-created by the Marché du Film and Cine Group, will be a key component of The AFM House, with an exhibition and speaker series focused on the future of theatrical cinema.
Open November 11 through November 14, the House will feature fireside chats, presentations and networking, alongside a dedicated marketplace showcasing the people, companies, technologies and services transforming the business of film and television. It is accessible to all registered AFM badge holders.
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