MIPCOM Cannes is coming up fast and participants seem to be ecstatic, if not anxious. Even though the fall market has seen a reduction in the number of participants — it went from 2016’s 14,000 attendees to just 10,600 in 2025 — the event is still the largest and most important TV trade show in the world.
As usual, and as has become common among today’s markets, conferences, workshops, and seminars will dominate the trade show conversations, driven by a barrage of press releases announcing relatively unknown speakers with big fanfare.
However, VideoAge’s Monthly and Daily publications (which will be available both online and in print) will instead focus on the real bread-and-butter of any TV market, the floor, the hotels, and the back rooms where the buying and selling of content takes place.
And this year, VideoAge is even prepared to deal with the rather large topic of “gaming” rights, which, last year, was somewhat under the MIPCOM media radar, but was an important part of the market nonetheless, as demonstrated by a large crowd hoping to gain entry into an already packed evening party hosted by Swiss-based gaming company eClutch at a restaurant on the Croisette.
Therefore, considering the content available from the expected 350 exhibiting stands, the large number of announced international buyers, and even the conference’s topics, the answer to the question of whether MIPCOM can leverage its exotic locale for more content sales, has now turned from “Cannes You Believe it?” to “Yes, You Cannes!”
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