UKTV has inked a new partnership deal with Samsung that makes UKTV’s free linear channels available to internet-only Samsung TV viewers in the U.K. for the first time. The deal secures a dedicated rail on the Samsung home screen for U content.
Later this year U&DRAMA, U&Dave, U&YESTERDAY, U&W and U&eden will all be delivered to Samsung TV viewers via a deep link from Samsung’s Universal Guide into the U app.
This agreement is one of several ways UKTV partners with Samsung, including collaborations on Connected TV, FAST channels and advertising to drive reach and engagement across its portfolio.
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