“As to this year’s MIPTV, one positive element of the market is actually being perceived as a minus by many: The absence of a massive U.S. studio presence — coupled with a dearth of new shows — make content distribution companies with new product highly sought after.” (VideoAge, April 2024)
And these were some of the post-market comments.
To Electric Entertainment’s Steve Saltman, “MIP was lightly attended, [but] I found the market to be good. Those attending wanted to and were ready to do business. We were able to come to some agreements.”
For Entertainment Studios’ Tom Devlin, “[At MIPTV] I was busy and had great catch-up meetings, [but] many people I would have liked to see didn’t come.”
Ken DuBow of DuBow Media Distribution had this to say: “From my point of view, we had lots of meetings. The market was productive, regardless of the attendance.”
To Chevonne O’Shaughnessy, president of ACI, “MIPTV was very good for us. It gave a chance to close with our European clients and have talks with them. I don’t think I would have closed with these clients without being here.”
Dermot Horan, director of Acquisitions and Co-productions, RTE Ireland, said: “It was a quieter market, but I still had a full diary and met up with several companies I have difficulty in fitting in at MIPCOM. And I made a few new contacts, which may lead to future business. Sometimes smaller, less frenetic markets allow for that.”
Also from Ireland, 101 Films International’s Eoghan Burke, said: “[MIPTV] ended up being a good market, but I had very low expectations before attending.”
Phil Ox, head of Film and TV Production, Distribution, and Digital Services, Europe at Luckymatrix, commented: “Clearly, it [was] a mixed bag: attendance had dropped precipitously. On the other hand, in a crisis, opportunities for smaller players arise. Surprisingly, international co-production is still significant. We have had advanced conversations with Spain, Poland, and France.”
Armin Luttenberger of Austria’s ORF Enterprise commented, “We look back on the last MIPTV in Cannes with a bit of nostalgia. Although the fair was much slower than in its heyday, it still offered [us] numerous opportunities to make quality appointments with our partners and to present the highlights of our catalog. As a matchmaking platform between global content buyers and our diverse portfolio, and a kick-off to the spring sales season, it will be missed.”
And from Turkey, Sangerim Zhakhina of The MediaHub, said: “Attending the last MIPTV was a mix of emotions as we bid farewell.”
More comments on the final MIPTV can be found in VideoAge‘s May Issue, together with previews of the L.A. Screenings, Content Warsaw, NATPE Budapest, and predictions for MIP London 2025.
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