Bomanbridge Media has entered into an exclusive global format distribution deal with China’s streamer Tencent Video. This partnership will give Bomanbridge Media access to Tencent’s premium unscripted IP, including variety, studio-based as well as celebrity/competition formats. The slate will be rolled out in 2023 as part of Bomanbridge’s plans to revamp its global format offering.
At the upcoming Asia TV Forum, Bomanbridge will launch some of the formats which recently garnered strong performance in China, including Campus Go and The Truth.
Campus Go is an original Tencent production that puts a spotlight on fresh young talent on campus, creating a competition format that showcases a variety of skills, from choreographed dancing, instrumental band, singing “glee clubs” and other school group talent for audience entertainment.
The Truth presents a new approach on immersive reality TV. The premise of this investigative series is a “who did it” detective series, with 6 residents in the building working to determine what happened during a murder behind doors in Apartment No. 11.
Sonia Fleck, CEO at Bomanbridge, said about the deal, “Tencent Video’s format line-up features a slate of exceptional concepts across the unscripted space, and with production gearing up again post Covid, it is a perfect time to launch this collaboration on new shows. We’re thrilled to work with them as they pivot towards international collaboration; it’s exciting to access a wealth of unique concepts at a time when the global media landscape so desperately wants fresh ideas. We have high expectations on both shows and are already receiving a strong response from key players.”