Toy company Hasbro has authorized a sale process for the part of its eOne TV and film business not directly supporting the company’s branded entertainment strategy. This happens less than three years from the company’s acquisition for USD 3.8 billion.

Hasbro plans to significantly increase strategic investment in key brands, like Peppa Pig, Transformers, Power Rangers, among others, and will maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP.

Assets for the eOne Film & Television division that are a part of the potential sale include a 6,500+ content library, the non-Hasbro branded film and scripted TV business which produces and finances titles like The Woman King, Yellowjackets and The Rookie (pictured) franchise, Hasbro’s interest in Entertainment One Canada Limited’s Canadian film and TV business, and Hasbro’s category-leading unscripted division which includes hits like the Naked & Afraid franchise.

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