All3Media International closed a host of new deals for Deceit, bringing on broadcasters across Europe, Asia Pacific, and Latin America.

Coming from Story Films, Deceit stars Niamh Algar as Sadie Byrne, a female undercover officer who becomes bait in a dangerous trap. She must adopt a persona in an attempt solve the high-pressure investigation of a murder. 

In Europe, the true-crime drama has been picked up by TV4 in Sweden, VRT in Belgium, and NPO in the Netherlands, Nova TV in Greece, BETV in French-speaking Belgium, and CMore in Denmark, Norway, Finland, Sweden.

HBO Europe also picked rights across multiple territories in Europe covering CEE and Iberia, while CANAL+ Group secured the series for French-speaking Europe.  

For Asia Pacific, Deceit was picked up by Stan for Australia, Sky Network for New Zealand, and Pumpkin Film for China.

Lastly, WarnerMedia Latin America closed a pan-regional deal for HBO Max.   

David Swetman, SVP Scripted Content at All3Media International, commented, “With the incredible talents of Story Films and Emilia di Girolamo behind the camera and Niamh Algar in the lead role, Deceit is set to be a compelling, distinctive and sensitive exploration into one of the UK’s most controversial police investigations. By gaining access to previously unheard audio, video and written materials, the producers have been able to shine a brand-new light on this high-profile case and honey trap operation almost 30 years later. This was an investigation that made headlines around the world – and we know this four-part dramatization of those events is going to be a must-see in the international market.”  

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