Banijay Rights sold Fifty to the French and German broadcaster Arte.
Produced by Endemol Shine Israel for Yes TV, the Israeli dramedy depicts a 49-year-old widowed screenwriter who struggles to raise her three children. Before she turns 50, she has two important goals she would like to achieve: to sign a development deal for a comedy series and to have sex. By the end of the series, she will achieve one of her goals.
Fifty will premiere on arte.tv starting July 16, 2021.
Isabelle Queme, SVP Sales, French-speaking EMEA, at Banijay Rights, commented, “Fifty is a witty take on the life of a 49-year-old widow as she navigates family responsibilities with attempts to land a script development, and the desire to have sex again. Along with the emotional rollercoaster she faces going through menopause, this story has all the elements which make life interesting, and we expect Fifty will resonate strongly with audiences across France and Germany.”
Yael Hedaya, creator and screenwriter, added, “Fifty is inspired and fueled by the charged particles of my life as a writer and a single mother by choice, of three children. The single part was not by choice, but the kids were. Everyone admires me for my courage, but truth is I was probably just exploring new methods of self-destruction. When I turned 50 I decided to let nature do the job, so that I can sit back and enjoy being an aging dysfunctional parent.”