The National Association of Broadcasters (NAB) shared research that showed an increase in confidence among NAB Show participants about a return to in-person events.
From a survey conducted by Freeman Event Research, the results demonstrated that a major portion of past market attendees are looking forward to attending in-person events later in the year. The survey considered nearly 1,000 NAB Show attendees who were online between November 9-16, 2020.
Nearly seven-in-ten participants indicated that they expected to be able to attend in-person events by the time NAB Show is scheduled. NAB Show is currently scheduled for October 9-13, 2021, in Las Vegas. The event will also be complemented by the launch of NAB Amplify, a new online platform for the NAB Show community to connect year-round. According to the report, almost 60 percent of respondents expect virtual components will have an increased presence in live events and trade shows.
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