APC Kids, the children’s entertainment division of APC Studios, scored a Pan-European deal with Panini for the CTC Media series Kid-E-Cats.
As part of the partnership, Panini will produce stickers, trading cards, and photocard collectibles for the animated series. This collectible line will cover the U.K., Ireland, Benelux, Italy, Spain, Portugal, France, the Nordics, Greece, CEE, and Turkey. In Germany, Spain, and Italy, the collectible company will also create sticker books and magazines.
Owned and managed by CTC Media and produced by Metrafilms, Kid-E-Cats revolves around Cookie, Pudding, and their kid sister Candy. With their endless enthusiasm and energy, the three kittens are capable of absurdly funny problem-solving suggestions.
Lionel Marty, managing director of APC Kids, commented, “We are delighted to welcome Panini on board for Kid-E-Cats and are confident in the expertise they will bring to the partnership as we strengthen and support our merchandise offering for the series as it continues to grow in popularity worldwide.”
Ksenia Gordienko, director of Animation at CТС Media, added, “We have a very successful partnership with Panini in Russia on our Kid-E-Cats brand and we truly hope that this success will be scaled in other European territories. Growing the brand across Europe together with such respected partner like Panini is a great pleasure and honor for us!”