Produced by NATPE, the Analytics & Addressability forum will take place on October 22, 2020, with an opening keynote from Claudio Marcus, vice president of Strategy at Comcast Advertising. The NATPE Virtual event will address key questions concerning brands, data, addressable TV, content development, and audience measurement. The Analytics & Addressability forum will feature five sessions, including a case study by PBS Kids and an opening conversation about consumer attitude changes.
Gordon Smith, president and CEO of NAB, remarked, “The addition of NATPE’s Analytics & Addressability program brings this timely and relevant topic to the forefront at NAB Show New York in a format that is sure to inform and engage. We are pleased to partner with NATPE in adding this new track targeted specifically for content developers, audience research professionals and data-driven decision makers.”
JP Bommel, CEO and president of NATPE, added, “We are thrilled to be partnering with NAB Show New York to offer advertising tech and sales executives, media planners, brands, producers and network programmers as well as data technology experts, the opportunity to discover how to best leverage the latest tech updates and effectively utilize the overwhelming amount of viewer data now available.”