CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) signed up for a multi-year partnership to develop a wide range of programming.
As part of the terms of the partnership, CBS TV Studios and the NAACP will develop and produce scripted, unscripted, and documentary content for both linear television and streaming platforms. CBS executives will work with the civil rights organization to create a dedicated team for the NAACP-produced content. The partnership also includes the ability to sell programming to third-party platforms.
George Cheeks, president and CEO of the CBS Entertainment Group, commented, “An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system. There is no better partner than the NAACP – the preeminent civil rights organization in our country – to help us find, develop and tell these inclusive stories. At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”