Rainbow selected Vertical Licensing to distribute 44 Cats across Brazil.
The animated series revolves around the daily adventures of four adorable kittens who are part of the musical band called The Buffycats. Combining an explosive mix of music and comedy, the series explores themes such as tolerance, diversity, and altruism. Rainbow and Vertical Licensing previously partnered on the Winx Club.
Matteo Olivetti, sales director, Global Consumer Product, at Rainbow, commented, “We are proud to be working with Vertical Licensing and look forward to bringing the enthralling energy of our brand to Brazil.”
Alexandre Volpi, CEO of Vertical Licensing, added, “We are confident that we will build a strong program for 44 Cats in our territory. Our plan is to have the licensed products hitting the shelves at the end of this year and beginning of 2021.”