Justin Bodle, a television producer, distributor, and advertising barter sales pioneer passed away at the age of 58 at his home in the South of France on Tuesday, July 2. The cause of death was a sudden brain hemorrhage.

Bodle started his career at Thames Television selling airtime to advertisers. Later, he joined Peter Orton’s HIT Entertainment, where he licensed The Muppets and the rest of the Jim Henson catalogue around the world.

In 1995, Bodle formed Power Television, which had offices in London and Miami, Florida. With Power, Bodle moved into producing high-end dramas, including the Emmy-winning Henry VIII with Ray Winstone, Archangel with Daniel Craig, drama series Crusoe for NBC, and a host of TV Movies for Lifetime.

After selling Power — and then buying it back for a short time — Bodle began focusing on producing, most recently shooting a feature film in China.

Commented Erik Pack: “I worked with Justin at quite a transitional phase of Power, when the company was growing from a regional distributor into a global production and distribution business. Justin was incredibly determined, always a few steps ahead. The way he pioneered advertiser-supported programming deals was genuinely revolutionary.”

Bodle is survived by his three children.

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