The Italian free-to-air channel Boing, a joint venture between Turner and RTI Mediaset, released its free mobile application in August.
In the few weeks since its launch, the app has received over one million downloads. The mobile app allows users to watch the kids and family channel with live streaming or on-demand content, as well as play Boing games inspired by favorite shows such as Ben 10, The Amazing World of Gumball, and Teen Titans Go!, among others.
Jaime Ondarza, Boing CEO and SVP of Southern Europe & Africa at Turner, commented, “We are proud but not surprised of the enthusiastic response that Boing’s audience is giving to our app. For our fans and their parents, viewing on tablets and smartphones the linear channel and their favorite series is a natural continuation of their daily experience with Boing.”