Allied Integrated Marketing has rebranded as Allied Global Marketing.

Adam Cunningham (pictured), the agency’s chief digital officer, is relocating to London, where a new office has been established. The London office coincides with the company’s latest efforts to expand into the U.K. and European markets. Allied has also brought on Rachel Mansson as general manager, International. She will work alongside Cunningham to focus on digital and direct-response customer acquisition strategies for new global streaming services.

Cunningham stated, “As the delivery of entertainment content is shifting to digital streaming platforms, it is also becoming increasingly global in nature, and that is the market that Allied is well-positioned to serve. Moreover, we couldn’t have found a better person to help us accomplish our goals than Rachel Mansson, who has spent her career in the ever-evolving world of international content distribution.”