MIPCOM organizer Reed MIDEM announced that the theme for the 2018 conference is “The Big Shift,” which will be explored by two of the keynote speakers, Tim Davie, CEO of BBC Studios, and Josh Sapan, president and CEO of AMC Networks.

The theme of the market, which will be held October 15 to 18 in Cannes, France, will delve into the paradigm shifts affecting content creation and distribution today.