Banijay Group entered a global partnership with Twitter to monetize the company’s content and increase brand engagement on the social platform.

Banijay Group operates across 16 territories across the globe and it will work with Twitter’s regional divisions to develop opportunities for the company’s brands locally and globally. Banijay’s Lionel Abbo, global head of Digital, stated, “Striking a partnership with Twitter now puts us in a perfect position to not only monetize our content but work with brands to enable them to connect with a wider, yet more targeted audience of consumers.”