Nelvana Enterprises, the global licensing and merchandising arm of Corus Entertainment, secured the worldwide licensing rights to the Soft’n Slo Squishies brand through a deal with toy company ORB. Nelvana will produce original digital content for the brand, including an original short-form YouTube series for the Soft’n Slo Squishies toys. Additional licensing plans include apparel, sleepwear, accessories, home décor, and publishing.

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