Beauty World Search, the production company to develop The Fashion Hero, named four new TV sales agents for the beauty and lifestyle series. Purple Media will distribute the series in Australia, New Zealand, Iceland, and Israel. Cecilia Ingebrigtsen will handle distribution for Germany and the Nordics, while Sera Film Services acquired the rights to distribute the format in Turkey. Natalia Sterlikova will represent the format in Russia and Russian speaking territories. The Fashion Hero’s other distributors include Bomanbridge Media, 7A Media, Cliffhanger Media, and RMViSTAR, among others.

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