MIPCOM has unveiled the three speakers to lead the Media Mastermind Keynote. Sean Cohan, president, International and Digital Media, A+E Networks; Susanne Daniels, global head of Original Content, YouTube; and creator and executive producer Adi Hasak will kick off the global entertainment market, which takes place in Cannes, France from October 17-20, 2016. Cohan will focus on the need for original content, great storytelling, and how to strategically make and that content while popularizing great brands around it. Daniels will discuss the evolution of original programming in an age of fragmented audiences and on-demand and mobile-first viewing. Hasak will delve into the crossover between the film and TV industries, as well as the creative process behind the adaptation of the original Norwegian format on which Eyewitness is based.