Zee Entertainment Enterprises Limited (ZEEL) has become the first Indian company to enter the Hispanic market with the launch of its Spanish-language Bollywood movie channel, Zee Mundo. Zee Mundo – ¡Te encanta! (is a premium, major studio-level, HD movie channel presenting the best of modern Bollywood cinema, dubbed in Spanish. Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO, International Broadcast Business, ZEEL, said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture…” Zee Mundo’s head office is located in Miami, Florida.
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