Turner Asia Pacific has appointed Eric Lee to lead its location-based entertainment (LBE) business for the region. He will identify opportunities to develop waterparks, theme parks, branded retail and entertainment spaces, using Cartoon Network’s global kids’ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, and Tuzki. Lee joins Turner from Rovio Entertainment in Europe, where he was director for Global LBE, and worked with large-scale licensing deals and led the Angry Birds 4D film and Angry Birds VR experience.

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