Santa Monica music company Interscope Geffen A&M, (home to Eminem, Lady Gaga and Kendrick Lamar) and Keshet Studios, the L.A.-based studio of Keshet International, are teaming up to develop, produce and distribute music-related original digital scripted and non-scripted video content. Under the multi-year, multi-series deal aimed at the millennial audience, Keshet and Interscope Geffen A&M will focus their distribution efforts primarily on digital platforms in the U.S. and throughout the world. The first project in development under the venture is Tracks, a coming-of-age series about five twenty-somethings who find common ground in live music as they make their way through life’s many unexpected turns.

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