India’s Zee Entertainment Enterprises Limited (ZEEL) has launched Bollywood movie channel Zee.One in Germany. The free-to-air channel will broadcast a variety of movies and series, and will be aimed at women 19-59. The content, most of which in HD, will be specifically adapted for the German market. From autumn on, the channel plans to develop and produce its own show formats like magazine shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.
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