Multicom Entertainment Group has acquired of TURN IT UP!, a feature-length profile and celebration of the electric guitar shot in HD. Artists such as Slash, Paul Stanley and B.B. King are featured, with Kevin Bacon as the host. The film explores the instrument’s influence on artists, everyday players, pop culture, history, and politics. TURN IT UP! follows the history of the electric guitar: from its invention in the 1930s to its golden years, and imagines the digital guitars of the future. Click here to view the trailer: 

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