Prix Italia will preview VideoAge’s “The Future of TV in 2030,” for those who will not be at MIPCOM this October 5-8 to get the Issue (and those who can’t wait for the full VideoAge report to be online or the full printed issue mailed out).

The seminar, based on VideoAge’s upcoming feature “The Future of TV in 2030” will be held on Thursday, September 24 at the Samuel Beckett Hall in the Museum of Radio, starting at noon.

Among the panelists are Antonio Marano, deputy director general of RAI and Dom Serafini, Editor of VideoAge.

Organized by RAI, Italy’s state broadcast company, Prix Italia, now in its 67th year, is the world’s first radio-TV — and now Web — festival. Up until recently, Prix Italia comprised only state broadcasters from around the world, but now includes all media outlets.

This year, as in the past six years, Prix Italia will be held in Turin, September 19-24.

Television in 2030 is the focus of VideoAge’s MIPCOM Issue. How the TV industry will evolve in the next 15 years is being analyzed in 10 steps covering every aspect of the sector: from advertising to production, from technology to ratings. In this special report, VideoAge makes a distinction between forecasting (short-term) and predictions (long-term).

Contrary to many seminars found at TV trade shows, it is not a platform to showcase the “greatness” of any particular company or what one company has in store for the future, but is a forum to explore, predict, illustrate and to anticipate what will be the television in 2030 and how the industry will evolve in the new TV environment.

The 19th Century British prime minister Benjamin Disraeli once wondered: “If man is a creature of circumstances or circumstances are creature of man?” The VideoAge report will determine if television in 2030 will be shaped by consumers and technology, or consumers and technology will be shaped by television.

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